14 ways to enhance your LinkedIn profile
LinkedIn is a professional networking platform. It is used by headhunters to find top talent, by employers looking for their future employees, and many others to network with likeminded people. It is a professional platform where people share their expertise, build engagement with their network of likeminded professionals, and promote their personal as well as company brand.
You can enhance your LinkedIn profile to be visible to headhunters and employers, to attract and engage with customers, to build your presence as a thought leader and showcase your personal brand.
14 ways to enhance your LinkedIn profile:
There are some simple elements you can focus on in your LinkedIn profile to enhance it. Every section of your profile is an opportunity to use key words that a headhunter, employer or customer will use to find you and connect with you.
Use a word document to write your profile initially. You can create a template and tweak it as many times to get it right.
You are in complete control of your profile so you can change it at any time.
Your LinkedIn photograph is one of the first impressions people have of you. Invest in a professional photographer. The picture you choose should be professional and formal. Stay away from casual party photos or selfies. Choose a picture that will enhance your image and personal brand. Dress to impress and give a visual impression of who you are.
Using full words, not acronyms. If you have an obscure job title, then have a think about the more common title for it. You can do this by looking at your competitors or others in a similar field for similarities.
There are two options with your headline. You can use words to attract people to your profile. What problems are you solving? Consider what your audience may search for to solve their problem. You can use these keywords in your headline. You will be more visible in key word searches, stand out from your competitors, and show your audience how you make their lives better. You can also use the headline to repeat your job title and company. This is simple and a common use of the headline.
4. About you
This is the section to succinctly describe yourself and your experience. Have a think about what you want to highlight, why you want to highlight it and the best way to explain it. What problem are you solving and how are you making your audiences life better?
You have a short period of time to capture your audience’s attention. Consider the 90 second elevator pitch to help you articulate yourself succinctly. This helps you communicate with how you solve your audience’s problem. Say exactly what you do, how you impact your audience and why people need to follow or connect with you. A good trick here is to not over sell yourself or over communicate. The more you do this the more you confuse people. Keep it simple.
Attach any articles, videos or material that highlights the best of you, ideally within a work capacity.
It is a great opportunity to show yourself as a thought leader. The feature section helps you communicate your brand and will help your audience see and feel what you stand for.
6. Career experience
This is a shorter version of your CV. It is important to use key words to be visible to head-hunters and employers. When communicating your responsibilities include your outcomes to demonstrate your ability to deliver results. How you communicate your experience demonstrates how you make a difference to your customers and contribute to the success of your company.
Your qualifications, certificates, and courses all tell a story about what you are an expert in. It indicates your learning agility and your interest in developing your skills. Include all courses and qualifications to showcase your knowledge.
8. Volunteer work
Showcase what contribution you have made to the community or industry. This builds a picture of who you are beyond your work and gives an indication into your character and passions. It builds a story about your character that strengthens your personal brand.
9. Skills & Endorsements
Choose the skills that best describe what you have done. LinkedIn can automate skills relative to your experience. Others can also endorse you for those skills. Take your time to consider which are most important to you to accelerate your exposure.
These are testimonials. Encourage customers, colleagues, and peers to write a review about you. It is the cheapest form of advertising and the most effective way to communicate your brand.
This recommendation supports your personal brand and highlights to your network what your strengths are.
These are people, companies, or groups for you to follow. Consider if they are relevant to your career ambitions. This is a great way to learn more from others including how they engage and communicate. You can apply this learning to how you communicate. It is also an opportunity to keep up to date with relevant and real time issues, especially ones that may impact your industry.
These are all the people you have reached out to or agreed to connect with. Be open and connect to a wide variety of people. This will build your network and provide you with insight.
When inviting connections consider how you want to greet people. You can send personalised messages to introduce yourself or simply send an invitation. That is up to you. People connect with you for a reason. Use the connection as an opportunity to build you reputation and networks.
13. Open to opportunities
LinkedIn have a section where you can select that you are “open to opportunities”. This is a tool which highlights that you are actively looking for new opportunities and for head-hunters to find you via LinkedIn Recruiter and contact you.
Use the settings in your profile to manage what your audience can see and how people can engage with you. If you are making regular adjustments, it may be beneficial to make your profile changes private until you have finalised all your changes.
Enhancing your LinkedIn profile is a constant learning. Go back and adjust when you need to. It is a digital footprint of you, and you are in complete control of what is on there.
When updating your profile consider your personal brand, your message and how you want people to feel when they read it. All of this builds your profile and makes you even more visible to head-hunters and employers.
Hunton Executive can help you accelerate your career so you can achieve your career goal.
For more information on how to enhance your LinkedIn profile contact Hunton Executive for our Executive Career Consulting and Coaching or sign up to the Executive Career Guidance online course.